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 Graceland Launches 35th Anniversary Celebration

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PostSubject: Graceland Launches 35th Anniversary Celebration    Mon Jan 02, 2012 10:54 pm

Jan. 2, 2012, 8:00 a.m. EST
Graceland Launches 35th Anniversary Celebration of the Life and Legacy of Elvis Presley in 2012
Thousands Expected to Visit Graceland in Memphis During Year-Long Celebration Which Will Feature Special Exhibits along with Touring Tribute Concerts and International Artifact Exhibitions

MEMPHIS, Tenn., Jan 02, 2012 (BUSINESS WIRE) -- Elvis Presley Enterprises, Inc. is preparing for what promises to be one of the biggest years in the Elvis world as plans take shape for a year-long celebration of the life and legacy of the Rock 'n Roll icon on the 35th anniversary of the late singer's passing.

The 35th Anniversary Year of Elvis will kick off in Memphis during the King of Rock 'n' Roll's annual birthday celebration held Thursday, January 5 - Sunday, January 8, 2012, followed by The Elvis Cruise from Jacksonville, FL, to Nassau, Bahamas on January 6 -- 12, 2012 and continues through Elvis Week 2012 which is expected to draw 75,000 fans from around the world making the pilgrimage to Memphis to visit Graceland and take part in a week-long event that celebrates the music icon.

Three new exhibits will be unveiled at Graceland starting with "Elvis on Tour" that opens to the public on January 5th. The exhibit celebrates the 40th anniversary of the Golden Globe award-winning documentary of the same name. "Elvis...Through His Daughter's Eyes" will open on February 1st, Lisa Marie Presley's birthday, and will highlight the relationship between Elvis and his only child. The largest exhibit launching during the 35th Anniversary year, "Icon: The Influence of Elvis Presley," will open on March 1st and will feature many artifacts on loan from the Rock and Roll Hall of Fame and Museum in Cleveland. The exhibit will celebrate Elvis' status as a music pioneer and icon that paved the way and influenced many of today's artists and notable celebrities.

Numerous licensees and partners are also celebrating the 35th Anniversary Year of Elvis with special events, promotions, products and tours on a global scale. The largest ever international Elvis Presley exhibition will be unveiled in Sao Paulo, Brazil in 2012 featuring hundreds of artifacts on loan from Graceland in Memphis. Elvis Presley In Concert, an astounding production that reunites former Elvis band mates live on stage with a state of the art video-projected Elvis, is returning in March of 2012 for a 16 date tour through Europe which includes London, Paris, Dublin, Zurich and Frankfurt in addition to Sao Paulo, Brazil, timed to coincide with the opening of the grand exhibition.

The new theatrical concert experience ELVIS LIVES "The Ultimate Elvis Tribute Artist Event" will embark on a 29 city U.S. tour featuring finalists from The Ultimate Elvis Tribute Artist Contest as they perform in an unforgettable multi- media and live musical journey across Elvis' life. Licensed Elvis festivals will be taking place all over the world in 2012. From Elvis' birthplace in Tupelo, Miss. to Canada, the UK, Germany and Australia, fans will be gathering to celebrate Elvis Presley during this special year.

In August 2012, tens of thousands of fans from around the world will gather at Graceland in Memphis from Friday, August 10th through Saturday, August 18th for a week of special events, concerts, panel discussions and more during a multiple day celebration which has become known as Elvis Week. One of the largest events during the week, and one that has become a rock 'n' roll pilgrimage for many, is the annual Candlelight Vigil on August 15th.

"International fan clubs that normally bring 50 or 100 fans to Memphis for Elvis Week have told us they are bringing 500 or more in 2012," said Scott Williams, Vice President of Marketing and Media for EPE. "And thanks to the growth of social networking, fans will be able to join us online making this the biggest celebration of Elvis in history."

In recent years, the 20th, 25th and 30th year anniversaries saw a dramatic increase in awareness and participation by the media, licensees and fans from all over the world. During the 30th Anniversary celebration in 2007, some 75,000 people attended Elvis Week events and toured the king's castle, Graceland, during the 7 day celebration in Memphis. In 2012, there will be even more ways than ever for fans, many of whom were not yet born when Elvis passed away, to celebrate their love for the undisputed King of Rock 'n' Roll.

2012 will be an exciting time to visit Graceland. For more information about planning a trip to Graceland or to buy tickets, visit Graceland's online travel planner. For additional information on the year-long 35th Anniversary celebration of the life and legacy of Elvis Presley, please visit [You must be registered and logged in to see this link.] or [You must be registered and logged in to see this link.] .

About Elvis Presley Enterprises

Elvis Presley Enterprises, Inc. is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects. For more information on EPE and Graceland, visit [You must be registered and logged in to see this link.] . EPE is a subsidiary of CKX, Inc.

SOURCE: Elvis Presley Enterprises, Inc.

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PostSubject: Re: Graceland Launches 35th Anniversary Celebration    Mon Jan 09, 2012 3:29 am

Year of Elvis
EPE pulls out stops for 35th anniversary of singer’s death

When describing the upcoming 35th anniversary of the death of the King of Rock ‘n’ Roll, Kevin Kern of Elvis Presley Enterprises said 2012 could bring more fans to town than ever before.

Visitors line up to visit the Lisa Marie airplane at Graceland last week. The 35th anniversary of Elvis’ death comes in August 2012 and it’s going to be a big year for Graceland. (Photo: Lance Murphey)
“Obviously this is an Elvis Week times two,” Kern said.

The New Year promises to be bigger and busier for Graceland, one of Tennessee’s largest tourist attractions, averaging 600,000 visitors annually, but which can see those numbers escalate during a major anniversary year. During Elvis Week alone in 2007 – the 30th anniversary of Presley’s death – Graceland saw 75,000 visitors.

With such high expectations, Kern said, the planning for the 2012 festivities began two years ago. “We traditionally have music events at the Orpheum or the Cannon Center, but this year they’ll be at the FedExForum, that’s the size and scope of a major anniversary year for us.”

“When you get to that milestone date, it becomes bigger,” said Wayne Tabor, chairman of the Metropolitan Memphis Hotel and Lodging Association. “That fifth year, there’s always a bump.”

The end of 2011 saw a great number of visitors and the holiday season specifically saw numbers that surpassed those from past years, Kern said, despite it being a slow time of year for the popular tourist attraction.

Though seasonal tours are offered with the mansion bathed in holiday lights, Kern said, “Graceland is one of those places that people come and see when they’re in town visiting family, but also Graceland is one of those places where people stop and visit on the way to somewhere else as well, and we know a lot of folks are on the way to somewhere else during the holidays.”

Many Memphians may consider Elvis Week (Aug. 10-18) as a time when people come to pay respects, lining up outside of Graceland for hours to walk past his gravesite. The week, however, extends to a yearlong celebration of the life and influence of Presley, not just in Memphis, but globally.

Tabor makes it clear that, while lodging in Memphis is still a competitive business with groups looking for bids on the best deals, there is plenty of business to go around during any anniversary year.

“I’m pretty close to sold out that week (Elvis Week),” said Tabor, who is general manager of the Holiday Inn Select Downtown. “I’ve got groups coming from the UK, from Europe. You see a large influx of European traffic during that time.”

The birthday celebration – Thursday, Jan. 5, to Sunday, Jan. 8 – kicks off a full year of Presley with people pouring into town and setting sail on the high seas with the Elvis Cruise, a music-themed cruise from Jacksonville, Fla., to Nassau in the Bahamas. It’s the sixth annual cruise and typically sees 2,500 passengers on the Carnival Fascination cruise line.

In addition, there will be special 35th anniversary merchandise for sale domestically and internationally, and Elvis tribute artist contests in more than 30 cities around the world, the winners of which will come to Memphis during Elvis Week for the ultimate Elvis tribute artist contest.

Following Elvis Week, in September, EPE will take a yet-to-be-named exhibit to Brazil. “It is the largest Elvis exhibition outside Graceland ever, anywhere in the world,” Kern said. “We’ll be taking around 500 artifacts from Graceland to Sao Paolo, Brazil. There are a lot of Elvis fans in Brazil. … There is a lot of activity with fans from Brazil on Facebook and, and Elvis records sell well, still, in Brazil.”

Graceland typically opens one to two new exhibits during the year as exhibits are rotated in and out, but it will be unveiling three in three months for the anniversary year. One such exhibit, opening Birthday Week, will celebrate the 40th anniversary of “Elvis On Tour,” one of Presley’s most critically acclaimed films, winning a 1973 Golden Globe for Best Documentary.

Another, “Icon: The Influence of Elvis Presley,” will be put on in partnership with The Rock and Roll Hall of Fame and Museum in Cleveland, and is a celebration of artists influenced by Presley.

The third, “Elvis Through A Daughter’s Eyes,” may be the most personal exhibit as it chronicles the relationship of Lisa Marie Presley with her father.

“We’ve got a great lineup of exhibits and our archive staff is very, very busy,” Kern said. “Three exhibits is a massive undertaking.”

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